传统期刊核心竞争力在全媒体时代的升级  

Core Competitiveness Promotion of Traditional Journals in the Entire Media Age

作　　者：杨曙[1] 

机构地区：[1]无锡科技职业学院,江苏省无锡市214028

出　　处：《职大学报》2012年第3期83-86,共4页Journal of the Staff and Worker’s University

基　　金：江苏省教育厅2010年度高校哲学社会科学研究指导项目"审美经验再认识"(项目号:2010SJD750007)中期成果

摘　　要：全媒体时代已经到来,传统期刊的编辑、销售、市场定位、整体传播等各方面要与新媒体进行联合。全媒体时代的期刊经营要与当前的技术创新紧密结合,从而增强期刊核心竞争力。面对期刊全媒体的表达形式,我们不仅要做好人才储备,也要处理好新媒体运作和传统纸质媒介的关系,并进行必要的技术革新,同时还要防范一些升级的误区。The entire media age has come and requests the cooperation of traditional edition,sales,the market orentation,the whole spread and various aspects with new media.Journal business must be combined with current technology innovation,so that journal core competitiveness can be strengthened.Facing new ways of expressions in entire media,we should not only make talents reserves,also well deal with relations of new media operations and traditional printing media.We should make necessary technical innovation,also prevent some error during upgrade.

关 键 词：传统期刊 核心竞争力 全媒体 

分 类 号：G237.5[文化科学]