晋中市旅游目的地形象设计初探  

Image Design of Jinzhong as Tourist Destination

作　　者：李静[1] 

机构地区：[1]晋中学院,山西晋中030600

出　　处：《山西大同大学学报（社会科学版）》2012年第6期104-106,109,共4页Journal of Shanxi Datong University(Social Science Edition)

基　　金：山西省社科联重点课题(SSKLZDKT2012121)

摘　　要：旅游目的地形象反映的是整个旅游目的地的特色和综合质量等级。晋中市不仅具有得天独厚的旅游区域优势,而且具有丰富的旅游资源,是山西中部的旅游集散地。本文运用CIS形象识别系统对晋中市进行旅游形象设计,使其旅游形象更加鲜明,进而带动当地旅游业的发展。The image of a tourist destination reflects the chrematistics and compressive quality level of the place. Jinzhong not only has its advantages in regional.tourism, but also enjoys rich tourist resources, and it is a tourist destination in western and central Shanxi. This article, with the help of CIS system, focuses on the image design of Jinzhong as a tourism destination, hoping to push forward the development of Jinzhong＇s tourist industry.

关 键 词：晋中 旅游目的地形象 CIS系统 

分 类 号：F590.82[经济管理—旅游管理]