江西红色文化资源开发的问题及对策  

On the Exploitation of Red Culture Resources in Jiangxi

作　　者：饶志华[1] 彭恩仁[1] 

机构地区：[1]景德镇陶瓷学院思政部,江西景德镇333403

出　　处：《开放导报》2013年第1期101-104,共4页China Opening Journal

基　　金：2012年度江西省艺术科学规划一般项目<红色文化的经济价值及其推动江西经济发展的基本路径研究>(项目编号YG2012107)的阶段性成果

摘　　要：目前江西红色文化资源开发中存在着开发主体相对单一、品牌意识淡薄、整体创新能力较差、争取国际认同需要跨越意识形态障碍等问题。建议实行江西红色文化开发主体多元化;实施红色文化品牌战略;拉长红色文化产业链条,加深产业间的横向渗透与产业内部的纵向延伸相结合;加强红色文化产品创新与文化市场拓展相结合等举措。Nowadays, in the process of developing red cultural resources in Jiangxi, there are many disadvantages as followed： the development of subject is relatively single; the awareness of the brand of red cultural industry is weak; the whole ability of creativity in red cultural industry is poor; to get the identification for the red cultural industry from the international needs to stride across the ideology barriers. It is suggested that the government diversify the development of subject of red culture; put the strategy of building brand for the red culture into effect; length the industrial chain of the red culture; combine the deepening of the horizontal infiltration among the inter industries with the longitudinal extension within the industry; combine the strength of the creativity in the red cultural products with the expansion of the cultural market.

关 键 词：江西 红色文化 文化产业 问题 对策 

分 类 号：G124[文化科学]