名人博客与“粉丝”现象症候研究  

Symptoms Studies of Celebrity Blog and Fans Phenomenon

作　　者：方亭[1] 

机构地区：[1]西安石油大学人文学院,陕西西安710065

出　　处：《福建师范大学学报（哲学社会科学版）》2013年第1期168-172,共5页Journal of Fujian Normal University:Philosophy and Social Sciences Edition

基　　金：陕西省教育厅2010年人文社科专项项目"身份的危机与认同:网络博客传播的心理机制研究"(项目编号:2010JK226)的阶段性成果

摘　　要：名人博客借助名人效应形成现实身份与网络人气的暗合,而其"粉丝"现象则聚集为亚文化圈中的文化奇观。名人博客形象的确立是经过印象整饰的,同时无法回避商业化与消费主义的导向。名人博客的"粉丝"心理非常复杂,获取自我认同的从众心理是名人博客"粉丝"心理的基础,借此言彼的宣泄心理则成为其动力。名人博客的"粉丝"传播缺乏有效互动、消解平等交流、压抑个体而凸显群体、强化而非弱化权威意识,走的是伪大众、同质化的"粉丝"传播而非真正多元化大众的传播路径,从而背离了博客传播的初衷而显示出复杂的症候。Celebrity blog with celebrity effect has formed reality coincided with popular network, and its fans gather for the cultural wonders in sub-cultural circles. Celebrity blog image is the result of the establish- ment of impression management, at the same time, it can not avoid commercialization and consumerism-ori- ented. Fans of celebrity blog have very complex psychology. On one side, the herd mentality for self-identity is the psychological basis of fans; on the other side, mental catharsis becomes the driving force. Fans＇ com- munications in celebrity blog are not only lack of effective interactive as well as digestion of equal exchange,

关 键 词：名人博客 “粉丝”现象 症候 印象整饰 狂欢 

分 类 号：G206[文化科学—传播学]