突发危机事件对游客感知可进入性的影响特征——以汶川“5.12”大地震前后九寨沟景区游客为例  

Characteristics of the influence of unexpected event on the accessibility perceived by tourists: Taking the tourists to Jiuzhaigou Scenic Spot after “5.12” Earthquake as an example

作　　者：唐弘久[1,2] 张捷[1,2] 

机构地区：[1]南京大学国土资源与旅游学系,南京210093 [2]南京大学旅游研究所,南京210093

出　　处：《地理科学进展》2013年第2期251-261,共11页Progress in Geography

基　　金：国家自然科学基金项目(41171121)

摘　　要：基于汶川"5.12"大地震前后(2008和2011年)分别进行的2次九寨沟景区实地问卷调研,将这2年的游客群作为2个样本组,运用独立样本t检验,结合感知可进入性测量模型,从组内、组间2个角度研究突发危机事件对游客感知可进入性的影响。结果表明:①2008年"5.12"大地震前的感知可进入性要好于2011年地震后;②游客出游后对于感知可进入性的评分都出现下降,说明当地实际感知可进入性较好,与游客出游前的感知可进入性存在较大偏差;③突发危机事件前,游客对于"人身安全"最为担心;突发危机事件后,游客对于"交通通畅"最为担心;④"5.12"大地震造成游客的感知可进入性明显下降,对于当地旅游业游客人数和门票收入造成了消极影响。This paper presents an analysis of the influences of sudden crisis event on the accessibility perceived by tourists, based on two field surveys in 2008 and 2011 at the Jiuzhaigou scenic area, before and after the ＂5.12＂ earthquake. The tourists involved in the two surveys are treated as two independent sample groups. By using Independent Sample T test, combined with the model for measurement of perceived accessibility, the analysis is conducted from both intra- and inter-group perspectives. The results show that： （1） Before ＂5.12＂ earth- quake in 2008, the perception of accessibility was better than that in 2011, after＂5.12＂ earthquake; （2） Both surveys showed that the perceived accessibility declined after traveling, compared to that before traveling, indicating that tourists might have lacked realistic judgment of accessibility before traveling. （3） Before the sudden crisis, ＂personal safety＂ was a major concern; after the sudden crisis, ＂traffic flow＂ became a major concern. （4） The ＂5.12＂ earthquake caused the perceived accessibility to decline dramatically, and imposed negative influences on the local tourism, in terms of the number of tourists and the revenue generated by the tourism.

关 键 词：突发危机事件 可进入性 感知 九寨沟 

分 类 号：F592.7[经济管理—旅游管理]