面向危机预警的竞争情报工作现状调查及改进策略  

The Survey and Improvement Strategies of Competitive Intelligence for Crisis Early-warning

作　　者：郑德俊[1] 汪社教[2] 费佳[1] 

机构地区：[1]南京农业大学信息管理系 [2]解放军理工大学通信工程学院

出　　处：《图书情报工作》2013年第3期42-46,共5页Library and Information Service

基　　金：教育部人文社会科学规划项目"竞争情报运用于企业危机预警的有效模式研究"(项目编号:09A870016)研究成果之一

摘　　要：指出竞争情报工作可以为企业危机预警提供决策支持,但竞争情报在企业的地位与现状仍不容乐观。围绕企业潜在危机类型及其影响因素、竞争情报管理现状、竞争情报采集方法及其有效性、竞争情报分析方法及其有效性、竞争情报用于危机预警的关键操作方法进行调查,并针对调查结果提出改进建议。Competitive intelligence can provide decision-making support for enterprise crisis early-warning, but it is not optimistic concerning the current situation of competitive intelligence in enterprises. This paper formulates a questionnaire about the type of potential crisis and its influencing factors, the management status of competitive intelligence, the methods of information collection and their effectiveness, the methods and information analysis and their effectiveness, the key operational method of competitive intelligence for crisis early-warning. Finally, this paper discusses the improvement strategy of competitive intelligence for crisis early-warning.

关 键 词：竞争情报 危机预警 有效性 企业 

分 类 号：G350[文化科学—情报学]