我国体育产业市场化相关主体的利益博弈分析  

Analysis of Related Subjects Interest Game on Market-Oriented of Chinese Sports Industry

作　　者：陈东灵[1] 

机构地区：[1]厦门大学管理学院,福建厦门361005

出　　处：《西安体育学院学报》2013年第1期40-44,共5页Journal of Xi'an Physical Education University

摘　　要：首先,分析了我国体育产业市场化的动因、利益冲突与协调。其次,基于演化博弈理论,构建了我国体育产业市场化相关主体的利益博弈模型。研究发现,关于体育产业市场化的问题,体育管理部门、盈利性体育组织和非盈利性体育组织分别选择"支持""参与""参与"为演化稳定策略。It is analyzed in this article the motivation,conflict and coordination of interest in Chinese sports industry.The analysis is then followed by introduction of building interest game model of related subjects in Chinese sports industry based on the evolutionary game theory.The result shows that in term of market-oriented of sports industry,sports management departments,profit sports organizations and non-profit sports organizations respectively chose to ＂support＂,＂participate＂,＂participate＂ are evolutionary stable strategies.

关 键 词：体育产业 市场化 相关主体 利益博弈 

分 类 号：G80-052[文化科学—运动人体科学]