武术休闲:基于供应链理论的市场开拓  

A Study on the Marketing of Wushu Leisure Based on Supply Chain Theory

作　　者：王伟[1,2] 邱丕相[1] 

机构地区：[1]上海体育学院武术学院,上海200438 [2]徐州师范大学体育学院,江苏徐州221116

出　　处：《西安体育学院学报》2013年第1期82-86,共5页Journal of Xi'an Physical Education University

基　　金：国家哲学社会科学基金项目(10CTY022);上海体育学院研究生教育创新项目(yjscx2009b13)

摘　　要：武术市场目前处于较为低端的层次,武术休闲市场的发展受其掣肘。以供应链理论为基础,革新目前的武术市场,创新武术休闲市场,是武术发展必要的扬弃环节。研究武术休闲市场的供应链,并分析其主要市场竞争力来源渠道,以及资本、文化精神和政府介入在构建市场竞争力中的作用,通过情景预测和倒推式规划酝酿市场再造。旨在为管理部门促进武术发展提供参考。Nowadays,the market level of Wushu is so low that exploration of the market of wushu leisure is prevented.On the basis of supply chain theory,it is necessary to renovate present wushu market and innovate the market of wushu leisure.The author creates supply chain in the market of wushu leisure,analyzing the source of its market competition,the functions of capital,culture spirits,government intervention in building the market competition and trying to rebuild the market by scenario analysis and back-flushing.Hopefully,this research could be reference for administrations to promote the development of Wushu.

关 键 词：武术休闲 供应链 市场 

分 类 号：G852.01[文化科学—民族体育]