社会网络、社会技能与农民创业资源获取  

Social Networks,Social Skills and Peasant Entrepreneurs' Resources Acquisition

作　　者：蒋剑勇[1] 钱文荣[1] 郭红东[1] 

机构地区：[1]浙江大学中国农村发展研究院,浙江杭州310058

出　　处：《浙江大学学报（人文社会科学版）》2013年第1期85-100,共16页Journal of Zhejiang University:Humanities and Social Sciences

基　　金：国家自然科学基金项目(71073136);国家社会科学基金重大项目(10ZD&008);浙江省哲学社会科学规划重大课题(08ZDZB01ZD)

摘　　要：获取创业资源是创建新企业的关键任务,但影响农民创业资源获取的关键因素以及农民创建新企业中的网络活动对资源获取的影响尚不明晰。以我国农村地区创业农民为对象的研究表明,农民创业者的社会网络规模影响资源获取效果以及物质资源和信息资源的获取,关系强度影响资源获取效率以及物质资源的获取,社会技能的提高有助于农民创业者对创业资源的获取,农民创业者的网络活动投入时间对资源获取的影响是正的但是边际递减的。Despite the widely shared belief that resources acquisition is essential to new business creation,the question of what are the key factors that influence the resources acquisition of peasant entrepreneurs remains unclear.Also,the effects of peasant entrepreneurs＇ networking activities on their resources acquisition have not been fully explored.To address these gaps in the previous research,we conducted a survey of 324 peasant entrepreneurs in order to investigate the effects of network size,tie strength,social skills and networking activities on peasant entrepreneur＇s resources acquisition. Firstly,it is shown that the peasant entrepreneurs＇ network characteristics,social skills and networking activities play a vital role in their acquisition of entrepreneurial resources.Firstly,the characteristics of peasant entrepreneurs＇ social networks impact on their acquisition of entrepreneurial resources.The effect of resource acquisition is associated with network size.The greater the peasant entrepreneurs＇ network size is,the richer the resources embedded in the network will be.Only a certain size of network can ensure sufficient entrepreneurial resources acquired by peasant entrepreneurs.Peasant entrepreneurs with larger network size can acquire more resources,but not at higher speed.Tie strength is a major factor that produces influences on the efficiency of resources acquisition.Based on emotional bond and trust,it can help peasant entrepreneurs to access the demanded entrepreneurial resources more quickly,whereas the efficiency of obtaining entrepreneurial resources by other means or though other weak ties is relatively low.Network size and tie strength exert different influences on the acquisition of different entrepreneurial resources.The former influences the acquisition of material resources and information resources,however,the latter simply acts on material resources. Secondly,peasant entrepreneurs＇ social skills also exert effects on the acquisition of entrepreneurial resources.Social skills,which

关 键 词：社会网络 社会技能 农民创业 资源获取 

分 类 号：F320[经济管理—产业经济] F224