中国星级酒店相对效率集聚的空间分析及提升策略  

THE SPATIAL ANALYSIS OF RELATIVE EFFICIENCY AGGLOMERATION ABOUT CHINESE STAR-RATED HOTELS AND PROMOTION STRATEGIES

作　　者：方叶林[1] 黄震方[1] 王坤[2] 涂玮[1,3] 

机构地区：[1]南京师范大学地理科学学院,南京210046 [2]江苏师范大学历史文化与旅游学院,徐州221116 [3]南京旅游职业学院,南京211100

出　　处：《人文地理》2013年第1期121-127,共7页Human Geography

基　　金：国家自然科学基金项目(40971087);博士学科点专项科研基金(2009320711008);江苏省教育厅高校哲学社科基金项目(2012SJB790028)

摘　　要：选取大陆31个省级区域2000—2009年的面板数据,基于改进的DEA模型,对省际星级酒店的相对效率进行测算,进一步对相对效率的空间集聚态势及影响机理进行分析。大陆星级酒店相对效率的变动主要受规模效率驱动,大部分省份星级酒店的规模效率处于递减状态,这种粗放型的增长方式从长远角度看,不利于星级酒店业的健康良性发展。中国星级酒店相对效率及其空间集聚态势都表现出与经济发展水平负相关的态势,各项效率的影响机理不同。最后基于波士顿矩阵分析法,对提高星级酒店相对效率提出相应的策略。Star-rated hotels are the main parts of Chinese accommodations, and formed a social brand. To some extent, high star-rated hotels present a city＇s tourism image. It is great significant to study the efficiency and spatial gathering trend of star-rated hotels for the development of Chinese hotels industry and tourism industry. By selecting panel dates of Chinese mainland＇s 31 provinces from 2000 to 2009, based on an improved DEA model, this article calculating the relative efficiency of provincial star-rated hotels, and analysis the spatial gathering trend and the impact mechanism of relative efficiency. The results shows that： 1） The change of star-rated hotels＇ relative efficiency in mainland is determined by scale efficiency. The scale efficiency of most provinces is decreasing. 2） Because of the history and reality factors, the spatial autocorrelation of provincial star-rated hotels＇ relative efficiency have a negative correlation with the level of economic development. 3） Different efficiency has different impact mechanism, the total efficiency and scale efficiency has a negative correlation with GDP, GDP of tertiary and secondary industry, intemational tourism revenues, domestic tourism revenues, the number of travel agent, the number of star-rated hotels and the staff engaged in tourism; the pure technical efficiency has a strong correlation with GDP of tertiary, international tourism revenues, domestic tourism revenues, the number of star-rated hotels and the staff engaged in tourism. The location factor has not significant correlation with the relative efficiency. 4） Based on the Boston Matrix Method, finally this article proposed some suggests that can improve the star-rated hotels＇ relative efficiency in Chinese mainland.

关 键 词：星级酒店 相对效率 波士顿矩阵法 DEA ESDA 

分 类 号：F719[经济管理—产业经济]