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作 者:高双喜[1,2]
机构地区:[1]中国矿业大学(北京)管理学院,北京100083 [2]华北科技学院,北京101601
出 处:《中国矿业》2013年第2期20-23,共4页China Mining Magazine
摘 要:本文提出如果煤炭产业处于完全竞争市场结构下,则煤炭企业无力承担社会责任成本;而在区域寡头垄断市场结构下,煤炭企业有能力承担社会责任成本。本文运用弯折的需求曲线、价格领导模式和卡特尔模式对此加以论证和说明。弯折的需求曲线证明,只要煤炭企业承担社会责任成本后,使其边际成本曲线的变动没有超出一定范围时,则煤炭企业的最优价格和最优产量决策始终不变;价格领导模式说明,如果领袖企业首先承担一定的社会责任成本,并且内化在其成本中,这样其产品的价格就会升高,因此,其产品定价策略就定位在较高价格,然后其他企业跟进定价;卡特尔模式说明,如果存在区域煤炭卡特尔,煤炭企业承担社会责任成本的可行性就比较大,因为煤炭卡特尔内各个煤炭企业在承担社会责任成本后,他们可以通过共同价格、总的产量和各自的产量的变化来消化社会责任成本,而不影响其利润。This paper puts forward that if coal industry was a fully competitive market structure,the coal enterprise cannot afford the cost of social responsibility;and if it was a regional duopoly market structure,the coal enterprise has the ability to bear social responsibility cost.In this paper,the bending of the demand curve,price leadership style and cartel mode to argue and instructions were used demonstration and explain that.The bend demand curve proves that so long as the coal enterprise bear the social responsibility cost,its marginal cost curve's change not beyond a certain range,the best price and the optimal production decision of the coal enterprise always unchanged;Price leadership model shows that if the leader enterprise first assume certain social responsibility cost,and internalization of its cost,so its prices will rise,therefore,its product pricing strategy is high price,and then other enterprise keep up with the price.Cartel mode descriptions,if there are regional coal cartel,that is the feasibility for the coal enterprise bear the social responsibility cost,because in the coal cartel,after each coal enterprise bear the social responsibility cost,they can through the changes in jointly price,total production and their respective for digest the social responsibility cost,and do not affect its profits.
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