微博意见领袖的评估模型  

Evaluation Model of Micro-blog Opinion Leader

作　　者：李玉贞[1] 胡勇[1] 熊熙[1] 马晓娟[1] 张敏[1] 

机构地区：[1]四川大学信息安全研究所,四川成都610065

出　　处：《信息安全与通信保密》2013年第2期79-81,共3页Information Security and Communications Privacy

摘　　要：当今社会,微博正以几何级数的速度迅猛发展,并且日益成为信息时代的主要传播渠道之一。文中对微博意见领袖的基本概念进行论述,同时在阐述传统意见领袖评估方法的基础上,经过对比分析之后,提出以活跃度、传播力和覆盖度3个指标来评估微博意见领袖的影响力,构建评估指标体系。利用层次分析法和属性特征权重排序得到影响力的最终值,为寻找微博意见领袖提出了可靠的评估模型,为更深入的研究奠定了基础。In today＇s society, micro-blog develops rapidly in a geometric progression, and increasingly becomes the main channel of communication in the information age. In this paper, the basic concept of micro-blog opinion leaders are discussed, Based on description of the traditional evaluation method and comparative analysis, the three indicators of active force, transmission and coverage for evaluation of the micro-blog opinion leaders influence and construction of evaluation index system are proposed, and by using analytic hierarchy process and attribute weight sorting, the final value of influence is acquired, thus providing a reliable assessment model for the micro-blog opinion leader and laying a good foundation for more in-depth research.

关 键 词：微博 意见领袖 影响力 层次分析法 

分 类 号：TP393.09[自动化与计算机技术—计算机应用技术]