影响企业电子商务采纳的关键因素研究  

Key Factors That Influence the Adoption of E-commerce

作　　者：谭晓林[1] 周建华 

机构地区：[1]清华大学经济管理学院,北京100084 [2]阜阳市委党校马列教研室,安徽阜阳236000

出　　处：《中国软科学》2013年第1期182-192,共11页China Soft Science

基　　金：国家自然科学基金重大项目(70890082);国家自然科学基金面上项目(70173092);国家自然科学基金研究群体项目(71121001);教育部博士学科点专项科研基金(20100002110061)

摘　　要：在文献调研及案例分析的基础上,本文提出了影响企业电子商务采纳的因素,并按照范围程度上由大及小的顺序将其划分为三个层面:区域层次上的因素、产业层次上的因素和企业层次上的因素。企业电子商务采纳的关键在于价值创新。为提高企业电子商务采纳成功率,企业需要从内、外两个方面入手,有效匹配资源,提高环境恰适度,走自主创新之路。本文研究在理论上能有效回答"影响企业电子商务采纳的关键因素是什么"这个问题,在实践上有助于企业管理人员及相关政府部门的电子商务决策。Based on literature review and case studies,this article has summarized several factors which affect the adoption of e-commerce.Also,these factors have been classified into three levels according to the extent including regional,industry and firm ones.The key to the adoption of e-commerce is value innovation.In order to improve the probability of success,the company must work from both inside and outside,insist on independent innovation.It should distribute these sources effectively and improve the capability to adapt to environment as well.This article will be instructive in theories with respect to the question of ＂what are the key factors that influence the adoption of e-commerce＂,and it will also help practioners in companies and governments to make informed decisions.

关 键 词：影响 电子商务 采纳 关键因素 

分 类 号：F713.360[经济管理—产业经济]