简论科技期刊品牌建设  

A brief analysis on brand construction of sci-tech journals

作　　者：陈峰[1] 徐若冰[1] 刘亮亮[1] 李雪莲[1] 

机构地区：[1]哈尔滨工程大学期刊社,哈尔滨150001

出　　处：《编辑学报》2013年第1期1-2,共2页Acta Editologica

基　　金：国家自然科学基金资助项目(61143010)

摘　　要：在分析当前科技期刊所面临的机遇和挑战的基础上,阐明科技期刊树立品牌意识和进行品牌建设的意义。认为品牌建设应立足期刊社现状,剖析自身的优势与不足,通过期刊准确定位、特色办刊、建立良好的编—读—作关系、不断提升期刊质量、营造刊物品牌文化、注重宣传等全方位思索来全面推进,以逐步形成完整的品牌实施策略。On the basis of analysis on the opportunities and challenges in the current publishing environment which sci-tech journals are facing, we propose to establish brand awareness and brand building. We hold that brand construction should be based on current situation of journals and analyzing the advantages and disadvantages of the journals. All-round approaches such as accurate positioning, publishing characteristic periodicals, establishing a good editor-reader-contributor relationship, constantly improving journal quality, creating a brand culture, and emphasizing doctrine publicity should be employed to advance ahead the brand construction, eventually forming a complete brand implementation strategy.

关 键 词：科技期刊 品牌建设 准确定位 特色办刊 品牌文化 

分 类 号：G237.5[文化科学]