用户生成内容共享意愿的影响因素实证性研究  

Empirical Study on the Factors Affecting User-generated Content Sharing Intentions

作　　者：肖强[1] 朱庆华[1] 

机构地区：[1]南京大学信息管理学院,南京210093

出　　处：《情报杂志》2012年第4期138-142,111,共6页Journal of Intelligence

基　　金：2009年教育部人文社会科学研究规划项目"Web2.0环境下用户生成内容激励机制与评价机制的设计及其协同研究"(编号:09YJA870014)研究成果之一

摘　　要：随着Web2.0的发展,个体逐渐参与到网络信息资源共享的活动中来。但是,关于个体在Web2.0环境下的信息资源共享现象的研究还不常见。本文以此为视角,主要运用TRA、社会交换理论等,研究了影响用户生成内容共享意愿的因素。经实证性研究,本文发现预期贡献、预期报酬、工作协同性和感知易用性对共享态度都有显著的正向影响作用;感知易用性对主观规范也有显著的正向影响作用;态度和主观规范对用户生成内容共享意愿具有相同的显著正向影响作用。通过对用户生成内容共享意愿的研究,可以指导网络信息共享平台的建设,促进网络信息资源的共享。Along with the development of Web2.0,more and more individuals participate in information resources sharing activities.However,the study of the individual＇s participation in the Web2.0 environment is rare.The purpose of this article is to develop an understanding of the factors affecting UGC sharing intentions at the Network.We find that the expected contribution,expected rewards,task interdependence and perceived ease of use all have significant positive influence on sharing attitude,that perceived ease of use is significantly related to subject norms,and that attitudes and subject norms have the same significant positive effect on UGC sharing intentions.This study can guide the construction of information sharing platform and therefore promote the sharing of network information resources.

关 键 词：WEB2 0 用户生成内容 共享意愿 共享平台 

分 类 号：G250.73[文化科学—图书馆学]