地方媒体提升国际传播能力的思考与对策——以宁波日报报业集团与海外友媒合作为例  

Suggested Ways for Local Media to Disseminate Internationally——With the Cooperation between Ningbo Newspaper Group and Overseas Media as an Example

作　　者：孙淼[1] 

机构地区：[1]宁波日报报业集团,浙江宁波315012

出　　处：《浙江工商职业技术学院学报》2012年第2期33-36,共4页Journal of Zhejiang Business Technology Institute

摘　　要：本文以宁波日报报业集团与海外友媒合作实践为例,思考并探索地方媒体在新传媒环境下有效提升国际传播力的路径,以在"西强东弱"全球舆论格局中形成国家合力,为改革开放营造客观友善的外部舆论环境。Taking the cooperation between Ningbo newspaper group and overseas media as an example, the paper explores ways for local media to disseminate internationally in the new environment in order that we can set up a friendly exterior environment and strengthen our national power for our reform and opening up in a situation of strong WEST and weak EAST.

关 键 词：地方媒体 国际传播能力 海外友媒合作 

分 类 号：G216.2[文化科学—新闻学]