从中新网报道看妈祖的媒介形象  

Matsu Image Presented by Net News Media in Chinanews

作　　者：庄美连[1] 

机构地区：[1]莆田学院汉语言文学系,福建莆田351100

出　　处：《浙江海洋学院学报（人文科学版）》2012年第6期26-30,共5页Journal of Zhejiang Ocean University(Humane Science)

基　　金：福建省高校服务海西建设重点项目"妈祖文化传承与海峡西岸经济区建设"(编号:2008HX01(1))阶段性成果

摘　　要：本文运用内容分析法和比较分析法,围绕妈祖申遗事件,以中国新闻网2008—2009年标题中含有"妈祖"的报道为研究样本,借助新闻传播学相关理论,从报道方式、性质及内容等方面,对193篇报道进行了系统的分析,总结出妈祖形象在网络新闻媒体上的呈现情况。研究显示,妈祖在中新网上的形象多以正面和中性为主,但在具体内容上却容易让人产生迷信和意识形态色彩浓厚的负面印象。Based on the samples of the reports whose titles contain the word ＂Matsu＂ on Chinanews from 2008 to 2009, and with the help of the communication theories, this article tries to make a systematic analysis about 193 pieces of reports from the aspects of reporting mode, property, source and content of the reports by using the approaches of content analysis and comparative analysis. It aims to investigate how Chinanews restricts and chooses news and tries to sum up the presentation of the Matsu image in net news media. Studies have shown that Chinanews gives priority to the neutral and positive reports to Matsu^s media image. However, it has strong political undertones of the Matsuls media image. Besides, it also emphasizes on the sacrifices and customs, so the Matsu image is clothed in superstition inevitably.

关 键 词：中新网 妈祖 媒介形象 

分 类 号：B933[哲学宗教—宗教学]