网络团购现状探析  

Analysis of the Present Situation of Network Group Buys

作　　者：贺甲宁[1] 

机构地区：[1]陕西职业技术学院,西安710100

出　　处：《价值工程》2012年第25期192-194,共3页Value Engineering

摘　　要：网络团购是电子商务的新模式,其发展对社会商务活动有一定促进作用,其存在问题亦不容忽视。文章在明确网络团购概念的基础上,分析了网络团购的现状,重点探讨了影响网络团购正常发展的主要问题及其原因,对网络团购的健康发展提出了改革建议措施。The network group buys is the new pattern for electronic commerce,its development has certain promoter action to the social commerce activity,its existent questions are also not allow to neglect.The article,based on clearing about the concept of network group buys,has analyzed the present situation of network group buys,discussed the main questions and the reasons of influencing the normal development of network group buys,and proposed the reform suggestions on the healthy development of network group buys.

关 键 词：网络团购 概念 存在问题 改革措施 

分 类 号：TP393[自动化与计算机技术—计算机应用技术]