促进生态消费行为的干预策略研究综述  

A Review of Intervention Strategies on Ecological Consumption Behavior

作　　者：张博[1] 江林[1] 严欢[2] 

机构地区：[1]中国人民大学商学院,北京100872 [2]北京工商大学商学院,北京100872

出　　处：《生态经济》2013年第3期67-71,共5页Ecological Economy

基　　金：教育部人文社会科学项目"我国生态消费模式的构建路径与评价指标研究"(08JA630085)阶段性成果

摘　　要：随着全球生态环境的日益恶化,倡导基于资源节约与环境友好的生态消费行为成为改变生态现状的重要途径。行为干预策略因其能够直接、快速、有效地促进生态消费行为得到了国外学者的高度关注。然而,我国学者对该领域的研究尚处于空白状态。通过梳理相关文献,对影响生态消费行为的干预策略进行了系统的归纳与总结,并在指出现有研究不足的基础上,对未来的研究方向进行了展望,以供我国的学术研究与管理实践参考。In the context of global environmental crisis, ecological consumption based on resource saving and environment friendly has become one of the most important means to change present situation and solve environmental deterioration problem. Strategies of behavior interventions are well explored by western scholars because of its directness, speediness and effectiveness in promoting ecologically conscious consumer behavior, however, they are less investigated in China. Through the review of related literature, intervention strategies aimed at changing ecological consumption behavior were systematically summed up and summarized. Finally on the basis of the inadequacies of current research, we point out the direction of future research.

关 键 词：生态消费行为 干预策略 前因策略 结果策略 

分 类 号：F014.5[经济管理—政治经济学]