基于博弈模型的旅游市场监管机制研究  

Study on Regulatory Mechanisms of the Tourism Market based on the Interests of the Game Model

作　　者：周常春[1] 贺云[1] 

机构地区：[1]昆明理工大学管理与经济学院,云南昆明650093

出　　处：《技术经济与管理研究》2013年第3期17-20,共4页Journal of Technical Economics & Management

基　　金：国家自然科学基金项目(批准号:51168019);教育部人文社会科学研究一般项目(批准号:10YJAZH004);云南省哲学社会科学规划项目(批准号:YB2009013);昆明理工大学校级人才科研启动基金项目(批准号:14118043)

摘　　要：近年来,我国国内旅游业总体保持较快增长,呈现出蓬勃发展的趋势,在国民经济中所占的地位不断提高,旅游业已经成为国民经济新的经济增长点和我国经济发展的战略性支柱产业之一。但是,随着旅游业的不断发展,市场竞争日益激烈,旅游市场违法违规现象层出不穷,不仅损害了旅游消费者的合法权益,同时也抹黑了旅游企业的形象,不利于旅游市场的发育和旅游业的正常、健康、有序发展。因此,在新形势下如何加强我国旅游市场的监管,保护旅游消费者的合法权益,促进旅游市场的发育,实现旅游业的健康、有序和可持续发展,已经成为一个新课题。本文从我国旅游市场的现状入手,探索经济学视角下我国工商行政管理部门、旅游局和旅游行业协会对国内旅游市场监管的机制,并据此提出措施建议。In recent years,tourism of China maintain rapid growth in general,showing a trend of vigorous development and the status of tourism in the national economy continue to improve.Tourism has become a new point of economic growth and as a strategic pillar of China＇s economic.However,with the continuous development of the tourism industry,the competition of market is becoming fierce increasingly,the illegal phenomenon emerge in the tourism market in an endless stream and bring a lot of problems in market regulation.Not only damage the legitimate rights and interests of tourism consumers,but also tarnishes the image of tourism enterprises.It is also not good to the development of the tourism market and healthy,orderly,normal development of tourism industry.Therefore,in the new situation,how to strengthen the supervision of China＇s tourism market,to protect consumers＇ legitimate rights and interests,to promote the development of the tourism market health,orderly and sustainable development has become a new topic.This article exploring the supervision mechanism of the administrative department for Industry and commerce,bureau of tourism and the association of travel industry from the perspective of economic and put forward measures and suggestions based on it.

关 键 词：旅游市场 利益博弈 国内旅游 旅游管理 

分 类 号：F59[经济管理—旅游管理]