我国文化消费存在的问题及引导对策研究  

Cultural Consumption:Problems and Solutions

作　　者：罗忻[1] 黄永林[2] 

机构地区：[1]华中师范大学教师教育学院 [2]华中师范大学国家文化产业研究中心,湖北武汉430079

出　　处：《兰州大学学报（社会科学版）》2013年第1期82-87,共6页Journal of Lanzhou University（Social Sciences）

基　　金：国家社会科学基金项目"乡村文化建设与社区认同研究"(08BSH018)

摘　　要：文化消费是文化产业链上的终端环节,它既是文化产业发展的现实基础和动力,也是文化事业、文化产业发展的目的。引导文化消费,增加文化消费总量,提高文化消费水平,是文化产业发展的内生动力。本文在深入分析当前我国文化消费存在的七个方面主要问题的基础上,提出了加强我国文化消费引导的六点对策与措施:加强文化消费教育,提升文化消费能力;增加文化消费总量,提高文化传播能力;实施文化品牌战略,延长文化消费链条;健全文化消费政策,鼓励民众文化消费;加大农村文化事业投入,增强农村文化产品有效供给;加强文化消费监管力度,构建和谐文化消费环境等。As the terminal link in the cultural production process, cultural consumption serves as the foundation and impetus for and the very goal of cultural production. The paper analyses the seven problems China faces in cultural consumption and measures that ought to be taken to overcome these problems. The measures are to reinforce education in cultural consumption, so as to promote cultural consumption capacity; to increase the amount of cultural consumption and its dissemination; to develop famous brands in order to sustain cultural consumption; to work out healthy cultural consumption polices to encourage mass consumption; to enlarge cultural investment in rural areas, and to reinforce the supervision system so as to guarantee a harmonious cultural consumption environment.

关 键 词：文化消费 文化事业 文化产业 

分 类 号：G124[文化科学]