旅游目的地农民幸福指数测量模型构建及应用——泰宁世界遗产地旅游乡村社区的对比分析  

Construction and Application of Happiness Measuring Model for Peasants in Tourist Destination——Comparative Analysis of Rural Tourist Communities in Taining Danxia World's Heritage Area

作　　者：景秀艳[1] 罗金华[2] 

机构地区：[1]闽江学院旅游系,福州350108 [2]三明学院经济管理系,福建三明365004

出　　处：《中国农学通报》2013年第5期215-220,共6页Chinese Agricultural Science Bulletin

基　　金：福建省教育厅社科项目"权力关系;产业网络与社区发展--基于中外旅游产业的对比"(JB11169S)

摘　　要：基于旅游业对乡村社区可能产生的影响,从民主权力、经济、社会文化、环境等4个维度构建旅游目的地农民幸福指数测量模型。以泰宁世界遗产地的寨下村和下坊村作为实证地,采用深度访谈和调查问卷法,运用SPSS统计工具进行定量分析。研究发现,下坊村村民幸福指数87分,寨下村村民仅为64分,旅游参与程度高的下坊村幸福指数显著高于参与程度低的寨下村;旅游业对乡村老人和妇女幸福感正向贡献最为显著;民主权力是影响社区农民从旅游发展中获取收益进而获得幸福感的根本因素,经济影响与社区农民幸福感关联性最直接也最密切,社会文化和环境因素对村民幸福感有一定影响但不显著。研究表明,为确保旅游业与乡村社区协调发展,建立以社区居民幸福为导向的旅游发展评价体系有必要成为地方政府的施政参考。Based on possible tourism impacts on rural communities,measurement model for happiness index of peasant in tourism destination was constructed in democratic power,economic,social-cultural,environmental aspects.With in-depth interview,questionnaires survey,and SPSS statistical tools for quantitative analysis,an empirical and comparative analysis was given for two villages of Taining National Scenic District,which is also world natural heritage.Research found that villagers ' happiness index in Xiafang was 87 points while that of Zaixia ' s villagers was only 64 points,which meant the more community participated,the higher happiness index villagers got;old villagers and women villagers got the most significant contribution to happiness index from tourism development;democratic power is the fundamental factor for villager ' s happiness by directly influencing their economic benefits gotten from tourism development,economic benefit most closely related to villagers ' happiness,social cultural and environmental factors gave limited influence on happiness.Research showed the coordinated development of tourism and rural community necessitates reasonable tourism policy should conclude evaluation system of peasant ' s happiness in tourist destination.

关 键 词：旅游目的地 农民 幸福指数 测量模型 

分 类 号：F590[经济管理—旅游管理]