大同市古城区主题旅游开发研究  

Theme Tourism Development of Old Town District of Datong

作　　者：李波[1] 

机构地区：[1]山西大同大学商学院,山西大同037009

出　　处：《山西农业大学学报（社会科学版）》2013年第1期100-103,共4页Journal of Shanxi Agricultural University:Social Science Edition

摘　　要：随着大同市古城区的日渐复兴,古城旅游开发问题亟待解决。目前,首批十大复兴景点已经对游客开放,但景点客流量、旅游率和知名度等参差不齐。以弘扬"古都文化"为旅游主题,制定合理的主题旅游开发、演绎战略和主题定位途径,有助于展现古城区的独特魅力,推进全区旅游业的健康发展。With the gradual revival of old town district of Datong,the issue of tourism development has been put on the agenda.The first ten scenic spots have been open to visitors,but visitor's number,frequency,and its reputation are uneven at present.Taking the ancient capital culture as the theme of tourism,we should adopt rational strategy of theme tourism development and the way of thematic orientation to show the unique charm of the old town,and promote the healthy development of tourism industry in the region.

关 键 词：古城区 主题旅游 开发 大同市 

分 类 号：F590[经济管理—旅游管理]