多渠道集成的陶瓷电子商务平台的构建研究  

Construction of Integrated Multi-channel Ceramic E-commerce Platform

作　　者：何福保[1] 谢永[1] 章义来[1] 

机构地区：[1]景德镇陶瓷学院,江西景德镇333403

出　　处：《陶瓷学报》2012年第4期513-518,共6页Journal of Ceramics

基　　金：江西省自然科学基金资助项目(编号:2009GZS0065);2012年国家科技支撑计划课题(编号:2012BAH25F02)

摘　　要：为了帮助陶瓷企业快速适应电子商务带来的销售渠道变革,并解决陶瓷行业传统分销渠道中存在的信息流不通畅和分销成本高等问题,尝试建立具有直销商、供应商和分销商三种渠道的多渠道集成的陶瓷电子商务平台。提出了多渠道集成的陶瓷电子商务平台的总体设计方案,给出了平台各个部分的功能设计方案,在Microsoft visual studio 2008+SQL Server 2000环境下,实现了该平台。平台应用结果表明:通过该平台,不仅为陶瓷企业开辟网络销售渠道,而且提供一种全新的零库存分销模式,同时可以实现陶瓷企业对传统分销商的网络化管理。In order to help ceramic enterprises to adapt quickly to changes in distribution channels brought by the e-commerce, and solve such problems as unsmooth information flow and high cost with traditional distribution channels for ceramic industry, a ceramic e-commerce platform integrating the channels of direct distributors, suppliers and distributors is proposed. The overall design of the integrated multi--channel platform with the scheme for each constituent functional structure is presented. The platform is realized via Microsoft Visual Studio 2008 and SQL Server 2000. Application results show： the platform opens to ceramic enterprises the network distribution channel, provides for them a new paradigm of zero-inventory supply chain, and helps them achieve the network management of traditional distributors.

关 键 词：陶瓷电子商务 直销商 供应商 分销商 零库存分销 多渠道集成 

分 类 号：F713.36[经济管理—产业经济]