乔布斯iPhone 4发布会演讲的戏剧主义修辞批评分析  

A Dramatic Criticism Analysis on iPhone4 Product Launch Speech

作　　者：张爱宁[1] 

机构地区：[1]上海理工大学外语学院,上海200093

出　　处：《华东交通大学学报》2012年第6期113-118,共6页Journal of East China Jiaotong University

摘　　要：伯克的戏剧主义修辞批评是西方最流行的修辞批评范式之一,是通过分析戏剧主义五要素和关系比来揭示修辞动机的有力工具。以戏剧主义修辞批评为主要理论框架,同时,融合同一、术语屏等修辞学上融会贯通、不可分割的基本理论,对乔布斯在iPhone 4发布会上的演讲进行分析,探究该范式在分析产品推介类演讲方面的可操作性,同时揭示该演讲修辞运作背后的动机。Burke＇ s dramatic criticism, one of the most popular rhetoric criticism paradigms, is very useful in approaching rhetorical motives through the analysis of pentad and ratios of dramas. This paper mainly applies the dramatic criticism to the analysis of Steve Jobs＇ speech for the product launch of iPhone4. In addition, based on such rhetoric theories as the identification and terministic screen, the paper tries to find out the mo- tives behind the rhetorical practice of the speech and explore deeply the feasibility of dramatic criticism in inter- preting product launch speeches.

关 键 词：戏剧主义修辞批评 iPhone4发布会演讲 修辞运作 动机 

分 类 号：H315[语言文字—英语]