快递企业的发展推进策略分析  

Analysis on the Development Promotional Strategy for Express Enterprises

作　　者：袁杨[1] 郑哲文[1] 

机构地区：[1]中南林业科技大学物流学院,长沙410000

出　　处：《森林工程》2013年第1期115-117,120,共4页Forest Engineering

基　　金：湖南省软科学研究计划立项项目(2012zk3019)

摘　　要：基于中国快递市场、快递企业在快速发展中的现状,并运用SWOT理论分析当前中国快递企业的特点和存在的问题,借鉴国内外快递企业发展的经验,以及和另外两类快递企业的研究对比,从政府政策、资金、人才、法律、技术等方面提出适合中国的快递企业发展战略。为促进中国快递行业的发展、提升快递企业竞争力等具有十分重要的意义。Based on the current status of the Chinese express market and the express enterprises in the fast development environment,SWOT theoretical analysis was used to analyze the characteristic and problems existed in the current express enterprises in China.Through learning from domestic and foreign express enterprises and comparison with other two kinds of express enterprises,the authors put forward that the development strategy for Chinese express industry could be reinforced from government policy,fund,talented persons,laws,technology,and others.It is significant to promote the development of Chinese express industry and improve the market competitive power of express enterprises.

关 键 词：快递 竞争力 发展战略 

分 类 号：S126[农业科学—农业基础科学] F618[经济管理—产业经济]