北部湾地区特色旅游村镇旅游竞争力提升研究——以北海市涠洲岛为例  

The Study of the Improvement of the Competitiveness of Tourism Towns and Villages with Features in Beibu Gulf Region——Taking Weizhou Island of Beihai City as an example

作　　者：吕华鲜[1] 莫英[1] 

机构地区：[1]桂林理工大学旅游学院,广西桂林541004

出　　处：《桂林师范高等专科学校学报》2013年第1期37-40,共4页Journal of Guilin Normal College

基　　金：国家旅游局科研项目<民族地区乡村旅游与社会矛盾疏解研究>(项目号:12TABG014);广西教育厅科研项目"广西北部湾地区特色旅游村镇建设的驱动机制与开发模式研究"(项目编号:201010LX177);广西教育厅科研项目"广西乡村旅游社区居民态度与经营模式研究"(项目编号:200911MS97)阶段性成果

摘　　要：北部湾地区村镇众多,海洋文化特征突出,需要深入结合"村镇"这一地域本体,将"村镇"特色和优势提升为强势。研究以涠洲岛特色旅游村镇为例,在对旅游竞争力中旅游资源要素、旅游区位要素、旅游形象要素、村镇文化要素等七个要素组成部分进行分析后,提出了整合资源,突出旅游产品特色、继续实施政府主导型发展战略、全新发展旅游企业等旅游竞争力提升策略。The Beibu Gulf region features its numerous towns and villages and prominent marine culture. It requires in--depth combination with ＂villages and towns＂, the regional body, to upgrade the advantages of this area. Taking the tourism towns and villages of Weizhou Island as an example, the study analyzes the seven factors in the competitiveness of tourism： tourism resources, tourism areas, tourism image, town and village culture, etc. Based on the study of the above Seven factors, this paper proposes integrating these re- sources, highlighting the characteristics of tourism products, implementing the government--led develop- ment strategy and developing the tourism enterprises so as to improve the tourism competitiveness.

关 键 词：北部湾 特色旅游村镇 旅游竞争力 

分 类 号：F592[经济管理—旅游管理]