上海国内航空客运市场特征分析  

Structural Analysis of Shanghai Domestic Air Passenger Transportation

作　　者：罗宇[1,2] 李擎[2] 

机构地区：[1]成都航空有限公司,成都610031 [2]中国民用航空飞行学院航空运输管理学院,四川广汉618307

出　　处：《交通运输工程与信息学报》2013年第1期27-31,58,共6页Journal of Transportation Engineering and Information

基　　金：国家自然科学基金项目(61179074)

摘　　要：文章基于产业组织经济学的理论,计算了上海国内航空客运市场集中度,以此分析市场结构,得出上海国内航空客运市场是一个竞争激烈的寡头垄断市场。在此基础上,引入了市场细分理论,根据日均客流量指标将上海国内航空客运市场细分为快线、大客流、中客流和低客流四类,对每类细分市场分别从总体规模和航线机型匹配两方面进行定量分析。结果表明,快线市场规模庞大,是一个快速发展的干线市场;大客流市场属于一个过渡型市场;中客流市场规模较小,但增长迅速;低客流市场潜力巨大,但运营机型座级偏大导致其发展缓慢。This paper analyzes the structure of Shanghai domestic air passenger transportation market by using the concentration rate of the industrial organization theory, draws a conclusion that Shanghai domestic air passenger transportation market is an oligopoly market with intense competition. On that basis, Shanghai domestic air passenger transportation market was segmented into four different areas, that is, the express market, the large passenger flow market, the medium passenger flow market and the low passenger market by bringing into the market segmentation theory. The paper carried out a quantitative analysis for each market segment from the overall size and aircraft type matching. It turns out that the express market is a well-developed and mature artery market, the large passenger flow market is transitory, the medium passenger flow market is rising rapidly but small, the low passenger market is potential, but the large aircraft is not fit for the development of the low passenger market.

关 键 词：市场结构 市场细分 市场集中度 寡头垄断 

分 类 号：F562.3[经济管理—产业经济]