面向道德风险的易逝品供应链声誉演化研究  

Study on Reputation Evolution in Perishable Product Supply Chain with Moral Hazard

作　　者：张建军[1] 赵晋[2] 张洪见[3] 张艳霞[1] 

机构地区：[1]同济大学经济与管理学院,上海200092 [2]同济大学职业技术教育学院,上海200092 [3]东华大学旭日工商管理学院,上海200051

出　　处：《中国管理科学》2013年第1期180-184,共5页Chinese Journal of Management Science

基　　金：国家自然科学基金重点项目(70832005);教育部博士点基金项目(20090072120062);上海市自然科学基金项目(11ZR1438900)

摘　　要：易逝品供应链协调问题常见于单期报童问题背景,而实际中供应链成员之间更常见的是多期合作与博弈关系。鉴于此,本论文将易逝品供应链协调问题的研究背景拓展至多期合作情形,在单边道德风险框架下研究制造商声誉的形成与演化过程,发现了易逝品供应链中制造商声誉的演化机制。最后对结论进行了数值分析和验证,并分析了各主要参数的结论的影响。It is common to encounter the coordination issue of perishable product supply chain in the background of single-period newsvendor problem. However, the coordination and games between members of supply chain are much more constant actually. Regarding this fact, the background of the coordination of perishable product supply chain is extended to multi-period coordination. Formation and evolution of manufacturer＇s reputation in single-moral risk are investigated and the evolution mechanism of manufacturer＇s reputation in perishable product supply chain is discovered. Finally, based on the numerical analysis of the conclusion, the influences of the main parameters on the conclusion are analyzed.

关 键 词：易逝品供应链 道德风险 声誉 演化 供应链协调 

分 类 号：F253[经济管理—国民经济] F062.5