海南国际旅游岛游客满意度的纵向研究  

A Study on the Longitudinal Changes of Tourists' Satisfaction in Hainan International Tourism Island

作　　者：陈海波[1] 

机构地区：[1]湖南城市学院商学院,湖南益阳413000

出　　处：《旅游论坛》2013年第1期36-41,共6页Tourism Forum

基　　金：教育部人文社科基金项目"重游现象及其形成机制研究"(09YJA790069)

摘　　要：游客满意度是旅游地发展质量的核心考量指标,在建设海南国际旅游岛进程中,更应注重对游客满意度的持续评估。鉴于旅游地发展的动态性,采用纵向研究方法,利用两次等距时间的抽样调查获得基础数据,运用单样本T检验、配对样本T检验、回归分析和邹检验等计量方法对游客总满意度和各要素分满意度的得分、结构和后向影响进行比较。研究发现:游客总满意度与餐饮、住宿和购物分满意度的得分未随观测时间发生变化,但餐饮、住宿、交通、游览、购物与娱乐分满意度对总满意度的影响结构发生了历时变化。此外,总满意度对两年内重游意愿的影响关系也未发生变化。最后,提出了研究建议和展望。Tourists satisfaction is the core assess index of tourism destination＇s development quality. In the construction of Hain- an International Tourism Island, the evaluation of tourists＇ satisfaction should be emphasized.. In view of the dynamic characteristics of tourism,this paper uses the longitudinal study method and sampling survey through two isometric time to gain basic data, and then uses single sample T-test, matching sample T-test, multiple regression analysis and Chow-test to perform the data processing. The study shows that, the score and structure of the total satisfaction, catering, lodging, transportation, sightseeing, shopping and entertainment change over time, while the relationship between the total satisfaction and the revisit intention in two years is stable. At last, the paper proposes the enlightenment and outlook.

关 键 词：游客 满意度 纵向变化 海南国际旅游岛 

分 类 号：F592.7[经济管理—旅游管理]