基于改进熵值法的我国省域旅行社优势度分析  

Analysis of China's Travel Agencies Dominance Degree based on Improving Entropy Method

作　　者：胡巧娟[1] 马耀峰[1] 高楠[1] 张岩君[1] 

机构地区：[1]陕西师范大学旅游与环境学院,陕西西安710062

出　　处：《旅游论坛》2013年第1期72-76,共5页Tourism Forum

摘　　要：旅行社作为旅游产业的核心组成部分之一,对其研究具有重要的意义。借助熵值法对中国大陆31个省(市、自治区)旅行社优势度进行测量,利用SPSS统计软件对其进行聚类分析。结果表明:旅行社数量及优势度空间格局具有明显的经济、资源和区位导向性;旅行社优势度聚类空间格局表现出南方省域总体水平相对较高,北方省域极化趋势相对显著;东部地带明显强于中部和西部地带,中部地带总体差异相对较小,西部地带极化趋势相对显著。As one of the core parts in the tourism industry, the research on travel agencies has important significance. This paper measures travel agencies dominance degree of the 31 provinces （municipalities, autonomous regions） by entropy method, and then the duster analysis using SPSS statistics software. The results show that： the spatial patterns of travel agency quantity and dominance degree are obviously oriented by economy, resources and location; The clustering space pattern of travel agency dominance degree shows the condition of southern provinces is blessed with the overall relatively high level; the northern provinces own relatively remarkable polarization trend; The eastern regions is obviously higher than the middle and the western areas, the middle areas have somewhat slight difference, while the western region possesses relatively significant polarization trend.

关 键 词：熵值法 旅行社 优势度 聚类分析 

分 类 号：F592.6[经济管理—旅游管理]