“医疗机构+旅游团队”的新型医疗旅游跨行业合作发展模式探析  

Health Care plus Travel:a Newly Cooperative Development Model of Cross-Industry

作　　者：杨梅[1] 徐芝兰[2] 

机构地区：[1]广西师范学院经济管理学院,广西南宁530001 [2]玉林市第一人民医院新生儿科,广西玉林537000

出　　处：《广西师范学院学报（哲学社会科学版）》2013年第1期139-141,150,共4页Journal of Guangxi Teachers Education University：Philosophy and Social Sciences Edition

基　　金：2010年度广西教育厅科研立项项目"医疗旅游在广西的发展途径研究"(201010LX303)

摘　　要：医疗旅游是一个横跨医疗卫生和旅游服务两大行业的新型旅游项目。医疗旅游经济的高成长性和巨大的发展潜力,日新月异的互联网技术以及两大行业对于互惠合作的认可和支持,使"医疗机构+旅游团队"的新型医疗旅游跨行业合作发展模式成为可能。建立健全具有竞争力的专业从业团队,引进国际认证体系,利用互联网的信息平台,完善行业管理体系等则成为打造这一新型跨行业合作发展模式的有效途径。＂Health-Care Travel＂is a newly-developed travel item stretched across the two big industries,namely health care and travel service.The high growth and great development potential of the health-care travel,as well as the flourishing internet technology and the approval and support of the multi-benefit and cooperation from the two big industries make it possible for the cooperative development model of the cross-industry between ＂health-care institutes＂ and ＂Travel Groups＂.Therefore,to build and perfect the professional groups with competitive force,introduce the international certification system,utilize the information platform of the internet,and perfect the management system of the industry are some effective means to construct this newly cooperative development model of cross-industry.

关 键 词：医疗旅游 跨行业合作模式 

分 类 号：F590.7[经济管理—旅游管理]