网络交易中的私人秩序——声誉、可执行契约与信用评价体系  

The Private Order in Online Transaction: Reputation,Enforceable Contract and Credit Evaluation System

作　　者：殷红[1] 

机构地区：[1]华东师范大学商学院,上海200241

出　　处：《华东师范大学学报（哲学社会科学版）》2013年第1期94-102,155,共9页Journal of East China Normal University（Humanities and Social Sciences）

基　　金：国家社科基金项目(10CGL014)的阶段性研究成果

摘　　要：由于网上交易契约的不完备、征信体系的缺失以及法律的不完善,使得公共秩序不能很好地解决网络交易的诚信问题,声誉等私人秩序近年来被广泛关注。根据"激励、协调、权威"的原则,私人秩序被划分为"自发的"、"有中介的"和"有组织的"三个维度。通过建立网络交易模型,可以从理论上论证私人秩序在防范网络交易道德风险中的作用。因此,应当针对三类不同的私人秩序,设计和完善必要的外部机制来保障其稳定发挥,使之在一定程度上能起到替代公共秩序的作用。Due to the deficiency of online transaction contracts,the lack of credit reporting system and the imperfection of law,public order could not solve the problem concerning credit in online transaction and the private order concerning reputation has gained wide attention recently. According to the principle of 'incentives,coordination and authority',the private order is analyzed into three kinds: 'the spontaneous', 'the intermediary'and'the organized'. An online transaction model is established to theoretically prove the role of private order in preventing moral risk in online transaction. Therefore,according to the three kinds of private order,it is necessary to design and improve external mechanisms to guarantee that the private order plays a stable role in the place of public order to some extent.

关 键 词：网络交易 道德风险 私人秩序 外部机制 

分 类 号：F724.6[经济管理—产业经济]