“文化”兴赛的研究与实践——文化“十二冬会”的探索  

Research and Practice on the Culture Motivated Sports Events——the Cultural Exploration of the Twelfth National Winter Games

作　　者：宋继新[1] 付甲[2] 赵永平[2] 

机构地区：[1]吉林省体育局,吉林长春130022 [2]吉林体育学院,吉林长春130022

出　　处：《北京体育大学学报》2013年第1期10-13,共4页Journal of Beijing Sport University

基　　金："2012年中华人民共和国第十二届冬季运动会科学大会"主报告

摘　　要：文化"十二冬会"是办人本、节俭、和谐、共赢的全国冰雪体育赛会。其中,人本是核心,节俭、和谐、共赢是支撑。主要内容包括文明办赛、节俭开幕、人文传播的三大要素。文化"十二冬会"主要任务是通过培育人本位体育赛事的体系文化,抵制以往赛事"烧钱"的异化现象,以此增强体育赛事内部的凝聚力和外部的影响力。The culture-motivated Twelfth National Winter Games is a national snow and ice sports game which fea- tured by people-orientation, thrifty, harmony and win-win resuh. In the features, people-orientation is the core and thrifty, harmony and win-win result are the support. The main content include three elements：civilized con- test, frugal opening and cultural propaganda. The main task is to boycott the alienation of ＂burning money＂ so as to increase the internal cohesion and external influence.

关 键 词：人本位 “文化”兴赛 软实力 发展方式 

分 类 号：G80-05[文化科学—运动人体科学]