服装企业虚拟经营模式的应用研究  

The Application Research on Virtual Management Mode in Clothing Enterprise

作　　者：黄紫薇[1] 李兰兰 

机构地区：[1]湖北理工学院艺术学院,湖北黄石435003 [2]森马服饰有限公司梭织产品部,上海201100

出　　处：《武汉纺织大学学报》2013年第1期26-29,共4页Journal of Wuhan Textile University

基　　金：湖北省高校青年教师深入企业行动项目(XD20100780)

摘　　要：回顾虚拟经营的产生与发展以及学者对虚拟经营模式的前期理论研究,从服装产品价值形成的角度对服装企业的经营方式进行分类简介,导入当前服装企业虚拟经营的常用模式及对应的适用条件,运用案例法对各种经营模式在服装企业中的应用进行验证性分析,结合当今服装市场的发展和行业环境的变化,对采用虚拟经营模式运营的服装企业的未来发展提出展望。The emergence and development of virtual management mode and its prophase theoretical research were reviewed. The business practice of clothing enterprise was classified and introduced based on the view of value creating process. The virtual management modes which are commonly used in clothing enterprise and their corresponding application conditions were imported. The confirmatory analyses on the successful apply for various modes in clothing enterprise were conducted with cases. The prospect for virtual management mode used in clothing industry was put forward combined with the development of clothing market and changes of garment industry.

关 键 词：虚拟经营 星型运作模式 哑铃型运作模式 橄榄型运作模式 

分 类 号：F416.86[经济管理—产业经济]