环首都经济圈县域特色农产品品牌的发展  

Development of Characteristic County Agricultural Products Brand of the Economic Circle Around the Capital

作　　者：董谦[1] 刘宾[2] 

机构地区：[1]河北农业大学商学院,河北保定071000 [2]河北金融学院 河北省科技金融重点实验室,河北保定071000

出　　处：《贵州农业科学》2013年第2期204-207,共4页Guizhou Agricultural Sciences

基　　金：2011年度河北农业大学社科基金项目"农民转移背景下的河北省现代农业发展问题与对策研究"(SK20110101);2012年度河北省社会科学发展研究项目民生调研课题"河北省县域特色品牌农产品对接京津市场的实证调查与对策研究"(201201197)

摘　　要：实施农产品品牌发展战略是提升农产品竞争力、推动县域农业经济和现代农业发展的必然选择。为了促进环首都经济圈县域特色品牌农产品的发展,提升其品质,实现与京津市场的对接,形成新的县域经济增长点,基于环首都经济圈县域特色农产品品牌发展的现状,从自然区位优势和产业对接战略优势两方面分析其比较优势,从品牌生命力、品牌技术创新、对接京津市场三方面分析其制约因素,并从推动与京津市场的双向对接、创建农业集群品牌、加强品牌营销、强化品牌质量和技术创新、探索现代农产品物流配送模式五个方面提出了发展对策。Implementing agricultural brand development strategy is to enhance the competitiveness of agricultural products, promote the county agricultural economy and the inevitable choice for the development of modern agriculture. In order to positively develop county agricultural products brand of the economic circle around the capital, improve the quality of agricultural products brand, achieve the joint with Beijing-Tianjin market and form new economic growth points, based on the present development situation, the author analyzed the comparative advantage from the natural geographical advantages and industrial butt strategic advantages, influencing factors from the brand vitality, brand technology innovation and the Beijing-Tianjin market, and put forward five countermeasures from promoting the two- way butt in the Beijing-Tianjin market, creating agricultural cluster brand, strengthening brand marketing, brand quality, technical innovation and exploring the modern agricultural products logistics distribution mode.

关 键 词：农产品品牌 环首都经济圈 县域经济 特色农业 

分 类 号：S05[农业科学]