移动是湿的  

The Mobile Internet in Rural China

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作  者:何伊凡[1] 

机构地区:[1]《中国企业家》编辑部

出  处:《中国企业家》2013年第5期104-106,共3页China Entrepreneur

摘  要:最近一次揍我兄弟,大约是十年前。彼时他刚上初中,爬出被窝就看电视,钻进被窝就玩游戏机,我比他大八岁,很看不惯这熊孩子的腐败生活。如今他对各种电子产品的依恋有增无减,可再想揍他已不可能——他锻炼得像奥特曼,健身动力主要来自把我驱逐出青春期的噩梦。During 2012,the mobile internet not only occupied the focus of business news outlets everywhere,but also became an inseparable part, of the daily lives of residents of first-tier cities throughout China.Nowadays, people in these areas are unused to not being able to micro-blog or buy things from Taobao wherever or whenever they like.However, during the Chinese New Year holidays,first-tier cities experience a mass exodus as people return to their hometowns in rural areas throughout China,leaving many separated from their beloved online sites during travel. So,how did our China Entrepreneur Magazine reporters fare when they went back to their hometowns this year? Surprisingly enough,upon their return most reported that we can no longer underestimate the power of the mobile internet in third- and fourthtier cities.Smart phones,micro-blogging and instant messaging are slowly but surely seeping its way into these areas,bringing brand new changes to the ways that people in rural towns and villages are communicating and socializing with each other.

关 键 词:故乡 电子产品 看电视 游戏机 奥特曼 青春期 

分 类 号:F426.63[经济管理—产业经济]

 

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