产品规划中基于多种偏好信息的顾客需求分析方法  

The Analysis Method of Customer Requirements Based on the Multi-format Information in Product Planning

作　　者：王增强[1] 李延来[2] 蒲云[1,2] 

机构地区：[1]西南交通大学经济管理学院,成都610031 [2]西南交通大学交通运输与物流学院,成都610031

出　　处：《机械科学与技术》2013年第3期337-343,共7页Mechanical Science and Technology for Aerospace Engineering

基　　金：国家自然科学基金项目(70971017);西南交通大学博士研究生创新基金项目资助

摘　　要：为了有效地评估产品规划中市场环境的模糊性,提出了基于多种偏好信息的顾客需求分析方法。首先,决策者采用偏好的信息形式评估各项顾客需求的重要度;其次,利用转换函数将多种形式的偏好信息一致化为模糊互补判断矩阵,应用行和归一化方法计算排序向量,进而集结决策成员的权重获得顾客需求的初始重要度;最后,合成初始重要度与各项需求相应的修正系数,并通过规范化处理得到顾客需求的重要度。PE颚式破碎机新产品的开发实例表明,本文中提出的方法是有效可行的。To reflect fuzziness of information in product planning in an effective way, a multi-format intbrmation- based analysis approach of customer requirements was proposed. Firstly, decision-makers express their preferences of the relative importance weights of customer requirements in their preferred formats; Secondly, some transforma- tion functions were used to unify the multi-format information into complementary judgment matrix, and priorities of complementary judgment matrix were resolved by using normalizing rank aggregation method, then the initial impor- tance rating of customer requirements was determined by integrating with the weights of decision-makers; Finally, on the basis of combining the initial importance rating with the correction factor of each customer requirement, the importance rating of customer requirements was acquired through normalization. An example of PE jaw crusher was shown to illustrate the feasibility and validity of this approach.

关 键 词：产品规划 顾客需求 重要度 多种偏好信息 

分 类 号：TP311[自动化与计算机技术—计算机软件与理论]