论创意产品的价值特征与价值构成——基于市场价值实现视角  

The Value Characteristics and Composition of Creative Goods——Based on the Market Value Realization

作　　者：何琦[1] 高长春[1] 

机构地区：[1]东华大学旭日工商管理学院,上海200051

出　　处：《商业经济与管理》2013年第2期83-89,共7页Journal of Business Economics

基　　金：国家自然科学基金项目"创意产业园区组织生态系统演进及竞争力评价模型研究"(70873018)

摘　　要：文章通过文献研究分析了创意产品的价值内涵,归纳提炼出创意产品具有多维度价值体系、双重产权特征、价值动态与不确定性、价值实现方式多样性等四个显著的价值特征,总结出创意产品的市场价值实现经过了从创意到产品再到产权开发的系统增值过程。从市场价值与非市场价值两个角度深入分析创意产品的价值构成,并提出其市场价值包含了物权价值、知识产权价值、体验价值与文化价值四个特征属性。在Hedonic模型基础上提出基本的创意产品市场价值计量模型,继而对不同类别的创意产品的价值构成形式进行探讨,并对不同创意产品的市场价值进行分类考察,为日后不同类型创意产品市场价值实现路径与价值评估提供理论依据和方法启示。Effective measurement of cultural value is often elusive because of its multidimensional nature. Owing to a shortage of the study on the market value related problems of creative products, this paper analyzes the connotation of the value of creative goods through literature research and sums up the four significant value characteristics. After in-depth analysis of creative products value structure from a market value realization angle, the article proposes a basic market value measurement model based on the hedonic model and discusses different kinds of creative goods, moreover, proposes the market measurement model for different types creative products to provide the theory basis and enlightenment for market value realization and value assessment methods in future study.

关 键 词：创意产品 市场价值 价值构成 价值实现 

分 类 号：F290[经济管理—国民经济]