体育强国视域下媒介体育市场发展研究  

Sports Power in the Perspective of Media Sports Market Development Research

作　　者：杨枝创[1] 韦瑞英[1] 刘芃[1] 姜兆祥[1] 

机构地区：[1]广西财经学院,广西南宁530003

出　　处：《职业时空》2013年第2期53-55,共3页Career Horizon

基　　金：广西财经学院课题(2012C22)

摘　　要：在我国迈向体育强国背景下,大众媒介与现代体育的紧密结合产生了一种新的文化形态——媒介体育。分析了媒介体育全球化发展的必然选择,认为媒介体育市场是体育强国发展战略的重要内容,媒介体育市场是促进体育产业发展的重要途径。提出了积极推进媒介体育全球化、培养和造就媒介体育专门人才、遏制媒介体育畸变的市场对策。In our country move towards a sports power in the background,The mass media and modern sports closely integrated to produce a new cultural forms -- Media Sports. This paper analyzes the inevitable choice of the globalization of the media sports. Media sports market is an important element of the development strategy of the sports power, and is an important way to promote the development of sports industry. Proposed marketing strategy to actively promote media sports globalization, culture and creating media sports expertise and curb media sports aberrations.

关 键 词：媒介体育 体育市场 体育 体育强国 

分 类 号：G80-05[文化科学—运动人体科学]