基于AHP的湿地公园体验价值评价研究——以杭州西溪湿地公园为例  

AHP analysis of the visitor experience value in such wetland: parks like Xixi wetland park

作　　者：魏遐[1] 王洁宇[1] 

机构地区：[1]浙江财经学院工商管理学院,浙江杭州310018

出　　处：《云南民族大学学报（自然科学版）》2013年第2期104-108,共5页Journal of Yunnan Minzu University:Natural Sciences Edition

基　　金：国家自然科学基金(51078215)

摘　　要：在湿地公园和游客体验价值等相关理论的基础上,运用AHP研究方法,提取出了评价湿地公园游客体验价值的指标体系.同时选取杭州西溪湿地公园作为实证研究对象,用模糊评判法计算得出游客在西溪湿地公园内的服务、特色、教育、生态、信任、关怀和成本体验度,从中找出不足之处,提出改进建议,对西溪湿地公园的长远发展提供一定的参考依据.With the help of the related theories like the AHP method concerning the wetland park and visitor experience value, the research gives a case study of Xixi wetland park and establishes an evaluation index system for the visitor experience value here. It uses the fuzzy evaluation method to assess the services, characteristics, education, ecological elements, trust, care and cost experience degree in this park and finally offers some suggestions for improvement as well as its longterm development.

关 键 词：游客体验价值 AHP法 评价指标 西溪湿地公园 

分 类 号：F592.7[经济管理—旅游管理]