绿道体育信息传播的优先序及其影响因素  

Priority Order of Greenway Sports Information Communications and Influencing Factors

作　　者：林伟刚[1] 李国岳[1] 

机构地区：[1]广东金融学院体育部,广东广州510521

出　　处：《武汉体育学院学报》2013年第3期26-30,58,共6页Journal of Wuhan Sports University

基　　金：2012年广东省科技计划项目(2012B031600006)

摘　　要：基于珠三角6个区域居民的绿道体育问卷调查研究绿道体育信息传播的优先序,在此基础上建立分析模型并进行逐步回归,以分析绿道体育信息传播的影响因素。结果表明,绿道体育信息在传播中,追逐体育时尚、分享幸福体验、提升生命质量等方面的信息受到居民最多关注,并且受到个人文化程度的制约。建议政府加强绿道体育文化宣传,强化政府在绿道体育传播中的主导作用,充分挖掘绿道体育的健身价值及其在发展方式转型中的标示意义。Based on a survey of residents＂ greenway sports in six residential areas in the Pearl River Delta, this pa- per researched into the priority order of green way sports information communications through the literature study and mathematical statistics and established an analysis model and stepwise regression to analyze the influencing fac- tors. The findings indicated that residents paid the most attention to following sports fashion, sharing happy experi- ence and improving the life quality, and the attention was restricted by one＇s personal education level. The author suggested that the government should strengthen the publicity of the greenway sports culture, reinforce government＇s leading role in the greenway sports communication and give full play to value and the marking significance of green- way sports.

关 键 词：绿道体育 信息传播 影响因素 模型分析 

分 类 号：G80-05[文化科学—运动人体科学]