课程网站的用户使用意愿研究  

Research on the Users' Adoption Intention of Course Website

作　　者：马凌[1] 许建雷[1] 潘泉宏[1] 

机构地区：[1]重庆邮电大学经济管理学院,重庆400065

出　　处：《统计与信息论坛》2013年第3期100-106,共7页Journal of Statistics and Information

基　　金：重庆邮电大学研究生教育创新计划重点项目(Y201012)

摘　　要：课程网站是信息技术在教育教学中的重要应用,可以有效提高教学质量,但目前却存在用户持续使用率低等问题。鉴此,从用户角度出发,基于技术接受模型和交互理论,探讨影响课程网站用户使用意愿的因素,并运用结构方程模型对研究假设进行验证。研究发现:课程网站的使用意愿受使用态度、交互性、主观规范三大因素的影响显著,感知有用性和感知娱乐性未对使用意愿产生直接的显著影响,由此提出增强课程网站用户使用意愿的对策建议,以期能够充分发挥课程网站在教学工作中的作用。The course website is an important application of IT in education; it can effectively improve the quality of education, but there are some problems such as the users＇ continued utilization is low. From the users＇ perspective, this article explores the decisive factors which affect the adoption intention of course website based on the technology acceptance model and interaction theory, and uses structural equation modeling to test the hypotheses. The research finds the adoption intention of course website is significantly influenced by the following factors： attitude toward the action, interactive, subjective norm, but isn＇t affected by perceived usefulness and perceived playfulness. Based on the results, the paper proposes some suggestions to promote the adoption intention of course website, making the course website best play an important role in education.

关 键 词：课程网站 技术接受模型 交互理论 使用意愿 

分 类 号：G642.1[文化科学—高等教育学]