旅游景区观赏植物信息平台的构建及其应用——以桂林市园林植物园为例  

The Construction and Application of Ornamental Information Platform in Tourist Attractions——A case study of the Guilin Botanical Garden Botanical Garden

作　　者：吴安湘[1] 

机构地区：[1]桂林旅游高等专科学校旅游与休闲管理系,广西桂林541004

出　　处：《中南林业科技大学学报（社会科学版）》2013年第1期14-16,73,共4页Journal of Central South University of Forestry & Technology（Social Sciences）

基　　金：广西高校科研资助项目:'桂林国家旅游综合改革试验区旅游市场监测信息平台与服务体系构建'(编号:201103YB151)

摘　　要：观赏植物是一类重要的旅游资源,不仅有较高的观赏价值,还具有较强的知识性和趣味性,努力向广大游客传播观赏植物知识是当今社会旅游业发展的必然方向。以桂林市园林植物园为例,通过Flash和Photoshop等软件开发了'旅游景区观赏植物科普信息平台'。平台包含了桂林市园林植物园中的园林植物的图片和文字信息,并通过触摸式电脑、光盘和网络三位一体多介质加以承载。该信息平台界面美观,操作简便,内容丰富,若应用到旅游景区可带来一定的经济效益和社会效益。The ornamental plant is a kind of important tourist resource, which is featured not only by high ornamental value, but also by strong sense of knowledge and interest. Efforts to spread the ornamentals knowledge is the inevitable trend of developing tourism in today＇s society to the majority of tourists. This research takes the Guilin botanical garden botanical garden as an example, through software such as Flash and Photoshop, developing ＂the traveling scenic area decorative plant popular science information platform＂, which includes many picture and character information of plants in the botanical garden. And through the touching type computer, the compact disc and the network trinity multi-medium performs the load bearing. This information platform contact surface is characterized by its beauty in appearance, simplicity in operation, and richness in content. The application in traveling scenic dreas may bring certain economic efficiency and social efficiency.

关 键 词：旅游景区 观赏植物 信息平台 桂林市园林植物园 

分 类 号：F59[经济管理—旅游管理]