浙江滨海休闲体育服务产品供给布局与优化对策  

On the Layout and Optimization of Zhejiang’s Seaside Leisure Sports Service Products

作　　者：黄燕飞[1] 

机构地区：[1]宁波大学体育学院,浙江宁波315211

出　　处：《宁波大学学报（人文科学版）》2013年第2期123-127,共5页Journal of Ningbo University：Liberal Arts Edition

基　　金：浙江省教育厅科研项目(Y201120896);宁波大学学科基金项目(XKW22031);宁波大学校基金教改课题(JYXMxyb201106)

摘　　要：运用文献资料及实地考察等方法,对浙江滨海休闲体育服务产品的供给现状、资源布局以及供给主体结构等进行分析。在此基础上,提出了浙江滨海休闲体育服务产品与休闲渔业、游艇经济等相结合的优化对策,以完善滨海休闲体育服务产品体系,提高供给能力。With a review of related literature and on-the-spot observations, this article analyzes several aspects of Zhejiang＇s seaside leisure sports service products including the current situation, the layout of the resources and the main structure of the suppliers. With this analysis, this article puts forward strategies on the optimization of the integration of the seaside leisure sports service products with leisure fishery and yacht economy for the purpose of improving the system of the seaside leisure sports service products and the supplying capacity.

关 键 词：浙江滨海 体育服务产品 优化策略 

分 类 号：G812.7[文化科学—体育学]