新媒体下体育舆情环境及应对技术探讨  

Discussion on Public Opinion Environment of Sports and Responding Technique

作　　者：李宇耀[1] 李国岳[2] 

机构地区：[1]广东外语外贸大学思科信息学院,广州510420 [2]广东金融学院体育教学部,广州510521

出　　处：《现代计算机》2013年第3期10-14,共5页Modern Computer

摘　　要：新媒体的迅猛发展,是当前舆情环境转变的重要肇因。从两个典型案例出发,探讨新媒体环境下体育舆情环境;同时还以一个采用话题识别与跟踪技术对国内体育知名论坛进行话题识别与跟踪的系统为例,探讨信息处理技术应对转变后的体育舆情环境的可能性。The development of the new media is the important reason for tile changes of current public opinion. Discusses sports public opinion environment under the development of new media with two typical cases. Takes the case of a system using TDT （Topic Detecting and Tracking）to detect and track on the topics on a famous domestic sports forum for an example, discusses the possibility of sports public opinion environment after the change of information processing technology.

关 键 词：新媒体 体育舆情 话题识别与跟踪(TDT) 

分 类 号：G206[文化科学—传播学]