集团型钢铁企业集中营销管理系统的设计与实现  

Design and realization of centralized marketing management system of iron and steel enterprise group

作　　者：顾慧达[1] 

机构地区：[1]宝钢工程技术集团有限公司运营改善部,上海201900

出　　处：《冶金自动化》2013年第2期20-24,共5页Metallurgical Industry Automation

摘　　要：随着钢铁企业集团化发展,原有的营销管理模式及信息系统已经跟不上企业的发展速度。根据集团型企业营销业务的特点,某软件公司提出了基于J2EE架构的集中营销管理解决方案,并重点阐述了该系统的设计方案、关键技术、核心功能和系统特点。该解决方案在国内多家钢铁企业得到实施,应用结果表明该系统标准化和固化了营销管理流程,提高了企业营销管理水平,增强了企业市场竞争力,有力支撑了企业集团化和规模化发展。Along with the collectivized development of iron and steel enterprise, the original marketing management mode and information system have not kept up with the development speed of the enter- prise. According to the characteristics of group enterprise marketing business, the centralized marketing management solution based on J2EE framework is putforward, the design project, key technology, core function and characteristic of the system are expounded. The solution have been implemented in a num- ber of domestic iron and steel enterprises, the applications indicate that the system standardizes and regularizes marketing management process, improves enterprise marketing management level, enhances the market competitiveness of enterprise, provids powerful support for the collectivized and sweeping development of enterprises.

关 键 词：集中营销管理系统 权限分配 多组织机构 全生命周期管理 

分 类 号：TP311.52[自动化与计算机技术—计算机软件与理论]