欧美反淡化法商标驰名认定标准  

On the Fame Standard in the United States and European Union Trademark Dilution Law

作　　者：蔡晓东[1] 王忠诚[2] 

机构地区：[1]天津商业大学基础课部,天津300134 [2]天津市高级人民法院法官学院,天津300100

出　　处：《河北法学》2013年第3期110-116,共7页Hebei Law Science

基　　金：2009年度山东省社会科学规划研究项目<社会主义和谐社会建设之司法和谐制度研究>(09CFXJ07)

摘　　要：对商标淡化保护,欧盟和美国法律都要求权利人的商标为驰名商标,然而两者对驰名认定标准并不一致。美国提高了驰名认定门槛,要求商标为所有消费者所知悉,欧盟坚持以在先商标的消费者或者特定区域知名为已足。美国2006商标淡化修改法规定了商标驰名的四要素,欧盟则通过判例规定了商标驰名的构成要素。The United States and the European Union have chosen to follow different paths when it comes to assessing＇fame for the purposes of dilution. The United States recently has amended the Lanham Act to introduce a strict standard of fame, requiring the mark to be known amongst the general consuming public of the entire United States. The European Union has retained the standard that the United States has rejected niche fame among consumers of the senior user＇s goods or services and in selected geographical areas. There is less divergence when it comes to the types of evidence that may be used to establish that fame is present.

关 键 词：商标驰名整体性标准 商标驰名局部性标准 在先商标 商标淡化保护范围 2006年商标淡化修改法 

分 类 号：D923.43[政治法律—民商法学]