数字出版时代文艺出版社的发展之道  

Developing Methods for Art and Literatue Publishing Houses in Digital Publishing Times

作　　者：芦珊珊[1] 周百义 

机构地区：[1]湖北第二师范学院,武汉430205 [2]长江出版传媒股份公司,武汉430074

出　　处：《出版科学》2013年第2期14-19,共6页Publishing Journal

基　　金：新闻出版总署课题"网络文学出版研究"(d-13-4)阶段性研究成果

摘　　要：从数字出版对传统出版,特别是对文艺出版社的影响出发,分别从做优秀的内容提供商以及寻求多元化合作两个方面详细阐述数字出版时代文艺出版社的发展之道。文章认为,文艺出版社可以采取与传统出版力量合作、与优秀网络文学联姻和把好选择加工关,推出有品质的图书三种方式来充分整合内容优势;同时文艺出版社还应该致力于让优秀的内容与技术、产业融合,培养优秀的复合型人才舞动优质内容。The essay begins with the influences on traditional publishing, especially on art and literature publishing houses by digital publishing. It elaborates specificly on the developing methods for art and literature publishing houses from two aspects respectively： to be on outstanding content provider and seeking for diversified cooperation. The essay insists that, the art and literature publishing houses could cooperate with other traditional publishing units end super network literature, as well as introducing high quality books with well-selecting and polishing efforts. At the some time, art and literature publishing houses should endeavor on the integration of good content with technology and industry. Meanwhile, cultivating talents to take advantage of qualified content is also very important.

关 键 词：数字出版 文艺出版社 网络文学 

分 类 号：G231[文化科学]