我国城市中间阶层体育休闲消费特征的实证研究  

China's urban middle class sports and leisure consumption characteristics of empirical research

作　　者：邵雪梅[1] 肖焕禹[2] 

机构地区：[1]天津体育学院体育教育训练理论教研室,天津300381 [2]上海体育学院人文学院,上海200438

出　　处：《首都体育学院学报》2013年第2期100-103,109,共5页Journal of Capital University of Physical Education and Sports

基　　金：国家社会科学基金项目<当代中国城市中间阶层体育休闲方式的研究>(08BTY017)

摘　　要：中间阶层作为一个"有效支付能力"的社会阶层、作为一个社会的动力消费群体,它们的消费对于整个社会(尤其是居其之下的社会阶层)具有一定的示范作用。通过对他们的体育休闲消费进行调查,揭示其体育休闲消费特征,并在一定程度上折射他们的消费特点。城市中间阶层的体育休闲消费具有以下特征:1)体育休闲消费支出普遍,消费额度明显高于居民总体水平,量入为出,消费理智,炫耀性消费不明显;2)女性亦是体育休闲消费市场上的一支重要生力军;3)实物型消费居首位,非实物型消费水平高于居民总体水平;4)体育休闲消费过程中注重品牌、关注品质;5)体育休闲消费信息来源多元化。With the rise of our country urban middle class, The middle clasgs every move is a popular social attention of all parties, Their consumption is one of the focus of attention from all walks of life. Based on their sports leisure consumption for investigation, this paper reveals the sports leisure consumption char- acteristics, and to a certain extent reflects their consumption characteristics. The urban middle class sports leisure consumption has the following features..（1）Most of the middle class has leisure consump- tion expenditure, consumption quota is obviously higher than that of the overall level of residents;Make ends meet, Consumption reason , conspicuous consumption is not obvious, （2）Women also is sports leis- ure consumption market an important force; （3）Physical consumption in the first place, no- Physical con- sumption level higher than the overall level of residents; （4）Sports leisure consumption process pay atten- tion to brand, pay attention to quality; （5）Sports leisure consumption information come from diversified sources.

关 键 词：城市中间阶层 体育休闲消费 消费特征 

分 类 号：G80-05[文化科学—运动人体科学]